Okay, so you know what SEO is, how Google crawls the internet with spiders, and you have a vague idea of what makes good SEO; content with keywords and phrases and a number of quality backlinks. Now you want to take action. You want to know the best way to start ranking up in Google. Good news for you, this blog post is all about the most actionable techniques you can use to start optimizing your site right away.
One of the most important aspect of SEO is link building. Google’s PageRank algorithm is heavily biased towards link building – so much that being linked to by other high-ranking pages is probably the best thing you can do to increase your websites search engine visibility with Google. While it is a bit more complex than this, you can think of a backlink (an incoming link) as an up vote or recommendation from somebody. Of course, when it comes to recommendations, people are more inclined to give more weight to, say, Abraham Lincoln’s recommendation than they are to a random person’s from off the street. This is why it is important to be backlinked from the Abraham Lincolns of the internet world. It’s important no note, too, that while being linked by an authority – like Abraham Lincoln (Wikipedia, CNN, etc..) – linking to authority in your niche – such as being linked by a Steve Jobs about modern design principles – is better. While you might not rank higher than Abraham Lincoln about general things, when people search for design principles, Google will rank your site higher than Abraham Lincoln because you are linked by a Steve Jobs, an authority on modern design principles. And because it is harder to get a link from an Abraham Lincoln or a Steve Jobs than it is from a John Doe blog, the links from Lincoln or Jobs will provide more SEO juice than a link from John Doe.
By this point, I’m sure you’re sick of metaphors. Me too.
While you’re busy trying to get your website linked from leader’s in your niche, it’s also important to know just how to check if your hard work is paying off. You can do this with Google Analytics, a free tool provided by Google. Google Analytics allows you to track what keywords are bringing in the most traffic, find out what content on your website is getting the most traffic, discover what demographic visits your site, and find out which backlinks are providing the most traffic. Basically, Google Analytics allows you to find out what in your SEO tool set is working, and refine your process further until you start achieving the results that you are looking for.
I want to end this blog post with a short discussion on single most actionable piece of SEO advice.
Network network network!
You are not the only one embarking upon a quest for a Search Engine Optimized websites or blogs! There are others just as new to this world as you are. Seek them out, befriend them, and link to each other’s sites! Some of these John Doe buddies will may flame out, some may slowly but surely grow in their niche, and some may blow up into the next Abraham Lincolns or Steve Jobs! When you are all working together and truly wishing to see each other succeed, only good things can happen.