Google’s Algorithms: The Penguin Algorithm

In 2012, Google launched an algorithm change that troubled many businesses. Penguin 1.0 may have wiped out a great number of businesses with doubtful link profiles, bad backlink quality and keyword-rich anchor text. And with its subsequent changes, it may have further increased those numbers. If you’re unaware about the Penguin Algorithm, then it’s time to get educated to keep your site from getting ‘wiped out’ from landing a good ranking in search engines.

Google’s updates has only one goal in mind: to provide better and relevant searches that add value to the readers. If you use the Internet regularly (or occasionally even), you’ll understand why this is important. Webmasters and SEOs developed these skills that lets sub-standard content achieve high rankings in search engines, placing fluff content and spammy content on the top list. It gets frustrating as you go page per page to find that these sites just wasted minutes to hours of your time.

Now you know the intention, how do you start on a good footing with Google’s Penguin?

a.) Quality check

In searching for reliable links, you’ll need to consider auditing site link profiles. There are lot of poor quality sites lying around and add that to your site and you’re in it for a penalty. One method to evaluate a site is to check PageRank of 4 or a Domain Authority of 30. These are good basis in considering a good site for linking.

It’s best to focus on sites that works with the niche topics of your business. Avoid general posts that may have good content but are irrelevant for your business. It’s also best that links grow organically over time. The rate of link acquired or link velocity is one indicator that Google will use to consider whether your site is trustworthy and organic.

b.) Check your site profile

Once you already know what you’re looking for, it’s good to take a more in-depth look with your link profile. This requires you take the list of links pointed to your site and evaluate the content’s quality. This is a time-consuming task but it’s also relevant. If you’re unsure how to go about this phase, it’s best to hire a professional to have things done correctly (and efficiently at that!).

c.) Check Anchor Text

Anchor text distribution is a crucial part of your site. It is used to conduct SEO campaigns where you can create links for a specific phrase. Anchor texts that are heavily-laden with keywords are red flags for Google Penguin. It shows an obvious marketing campaign and more fluff. Many link builders use the same anchor text due to its keyword value to get their sites to top search ranks. Organic ones, however, have a variety of anchor text that holds more credibility.

It’s also best to disregard offending links by asking webmasters to change its anchor text or have Google re-index your profile. Though this may take some persistence and time, it will make for a good investment in the long-run for your site.

d.) Focus on creating excellent links

Now, it’s time to reshape your profile using high-quality links. You can use infographics, guest posts and discussion forums to make this happen. Keep in mind to focus on relevant and varied anchor text.

It’s imperative to be in the know of these things as your business relies on these search engine ranks. Despite its set-backs, this is also an opportunity for you to build your business’ credibility by bringing rich and high-quality content that focuses on true customer satisfaction.

Google’s Algorithms: The Panda Algorithm

So what’s the deal with Google’s Panda? Well, for starters, it’s not a real animal. This a software that Google created for quality control. Google has taken major steps towards the Panda and Penguin expansion and some businesses are still not aware about these changes. How is this relevant for you?

The recent update of Google’s Panda is designed to minimize show of low-quality sites. These are the sites that have little to no value to people visiting that site. Despite the set-back for some, Google Panda has prompted sites to publish high-quality contents to get better spots in the search engine. These sites often contains information like research, data-analysis, well-thought reports and the likes.

Since Google Panda is targeting pages that focuses on user-end experience, this meant SERPs will be showing less ‘spammy’ site. Should sites continue to have ‘thin content’ on their sites, a penalty is given them. This is the reason why there was a great wipe-out of content farms, thus the Farmer update. These content farms are full of low-quality, keyword stuffed contents that has little to no real value at all. Publishers just submit contents to these farms to get extra links directed to their website.

How will this affect your business?

Well, Panda is taking content seriously. So if you feel that your business may be losing face value, maybe it’s time to rethink your game plan. It’s time to get authentic content and make it “king”. Here are some steps to help your business to work harmoniously with Panda.

Make a plan

This may be a good time to consider content marketing as part of your plan. You can inject the following specifics: why you create content, your market, what value will it bring to the reader. These are three key questions that you need to answer for this to work.

Set out a process

During this time, you’ll be having lots of distraction that may keep you away from making this work. Creating a process on how to go about your contents will sort out those ‘nuisances’ and get clearer results. It’s easy to get things started but it gets tougher to be consistent at this early stage.

Learn to delegate tasks to help lighten the load. Remember that you’ll be needing a consistent flow of content for your site, so having someone to manage these contents and checking for quality should help maintaining the quality of your site.

Keep it original

Your company is best in the niche you’ve selected. Use these unique knowledge and skills to bring people to your site to learn and be educated. You can ask your customers on certain topics that they’d want put up so that you can grasp the kind of materials you’ll be needing. Website analytics also gives you a more factual data on what your readers are mostly engaged to reading, discussing and want to know further. Freshness and relevance are two things for you to be the authority of this niche.

Since Google owns a large portion of the SERPs market, businesses may become casualties to these updates. Despite the challenges that many businesses may face with these, Google Panda gives businesses an opportunity to get ahead of the competition.