Having a limited budget is never easy, especially with something as important as your Pay Per Click campaign. But just because you’re low on funds doesn’t mean that you can’t take advantage of the great benefits and ROI that a PPC campaign brings. Here are a couple of tips and tricks that can help you squeeze every ounce of juice from your PPC campaign.
Give some love to the Networks
Everybody loves Google AdWords because it drives a lot of the traffic that the Pay Per Click Industry is experiencing right now. But going with just Google AdWords for your PPC campaign can be very costly, especially if you’re on a tight budget. What you should do is to also prioritize Bing and YSM. While they aren’t as popular at driving PPC traffic, they still drive a decent amount of traffic and you will still get good conversions. And another and more important thing about these networks is that they charge pretty much cheaper rates than AdWords.
Schedule your ads
If you don’t pay attention to the schedule that your ads run, there’s going to be a good chance that they’re showing up when your potential buyers might be sleeping or might be at work. If you have the data and you know when your target audience are more likely to go online and make their purchases, then by all means, make sure that your PPC advertisements meet them online during these hours.
Target those handheld gadgets
Handheld gadgets or handheld devices are currently playing a large role on how your target audience goes online. Depending on the data that you have on hand, you can determine whether a particular set of users are making purchases through their handheld devices or not. If they are then you really should make it a point to advertise on mobile devices as well.
Double check your keywords
When you started your campaign, you might have a set of keywords that you wanted to target. But now, it’s time to determine which of those keywords are converting and which aren’t. it’s time to get rid of the ones that don’t convert and streamline your list of keywords to the ones that actually create sells for your instead of spends.
Utilize strong landing pages
When someone clicks on your ad, don’t always send them to your homepage. Not unless you have a picture of your product in your homepage and a large button there that visitors can click to make the purchase, no.
When someone clicks on your ad, they’re already looking for something and there’s a good chance that they are going to buy that particular product. Don’t blow the sell by directing them to your landing page. Once there, they still have to find their way to the product that they were looking for. Interneters are a wishy-washy lot and they just might forget or ignore the reason why they were there in the first place and move on.