PPC on a Limited Budget – Tips & Tricks

limitedf budget

Having a limited budget is never easy, especially with something as important as your Pay Per Click campaign. But just because you’re low on funds doesn’t mean that you can’t take advantage of the great benefits and ROI that a PPC campaign brings. Here are a couple of tips and tricks that can help you squeeze every ounce of juice from your PPC campaign.

Give some love to the Networks

Everybody loves Google AdWords because it drives a lot of the traffic that the Pay Per Click Industry is experiencing right now. But going with just Google AdWords for your PPC campaign can be very costly, especially if you’re on a tight budget. What you should do is to also prioritize Bing and YSM. While they aren’t as popular at driving PPC traffic, they still drive a decent amount of traffic and you will still get good conversions. And another and more important thing about these networks is that they charge pretty much cheaper rates than AdWords.

Schedule your ads

If you don’t pay attention to the schedule that your ads run, there’s going to be a good chance that they’re showing up when your potential buyers might be sleeping or might be at work. If you have the data and you know when your target audience are more likely to go online and make their purchases, then by all means, make sure that your PPC advertisements meet them online during these hours.

Target those handheld gadgets

Handheld gadgets or handheld devices are currently playing a large role on how your target audience goes online. Depending on the data that you have on hand, you can determine whether a particular set of users are making purchases through their handheld devices or not. If they are then you really should make it a point to advertise on mobile devices as well.

Double check your keywords

When you started your campaign, you might have a set of keywords that you wanted to target. But now, it’s time to determine which of those keywords are converting and which aren’t. it’s time to get rid of the ones that don’t convert and streamline your list of keywords to the ones that actually create sells for your instead of spends.

Utilize strong landing pages

When someone clicks on your ad, don’t always send them to your homepage. Not unless you have a picture of your product in your homepage and a large button there that visitors can click to make the purchase, no.

When someone clicks on your ad, they’re already looking for something and there’s a good chance that they are going to buy that particular product. Don’t blow the sell by directing them to your landing page. Once there, they still have to find their way to the product that they were looking for. Interneters are a wishy-washy lot and they just might forget or ignore the reason why they were there in the first place and move on.

How to improve your PPC campaigns

improve

PPC campaigns cost money, as such, you should optimize your campaigns to make sure that it delivers the goods without draining your wallet in the process. Here’re some steps that you can take to make sure that your PPC campaigns are working properly.

  1. Know your company

 

Yes, it’s important to know your company. Not just because it’s the company that you run or work for, but because it gives you a better idea of what you’re offering your clients and what your clients are probably looking for. Ask yourself: What products do you provide? Do you have any special promotions? All these as well as other questions will be able to help you determine what is going to work for your PPC campaign and what are not. Because you have a better understanding of your company, you will be able to choose better keywords for your PPC campaign.

 

  1. Review your competitors

 

Do you have any competitors who are doing good right now? Are you jealous of them? If you answered yes to both questions, then that’s probably a very successful competitor right there. Rather than feeling jealous about your competitor, you should instead study their tactics. Reverse engineer their success and you will be able to copy certain tricks that can help your PPC campaign. Study how they created their targeted campaign see if you can’t do the same thing yourself.

 

  1. Know what your consumers really want

 

There’s a difference between knowing what the consumer is going to buy and knowing why they are buying your product. If you’re selling baseball bats and there’s a sudden increase in housewives buying your baseball bats, then you should do a little more study to find out why they are doing so. If, for example, you found out that housewives are using your baseball bats to tenderize their meat, then you can make a PPC campaign that shows how useful your baseball bats are for the kitchen housewife. Now that’s going to be a very targeted campaign right there.

 

  1. Build multiple campaigns

 

One mistake that many make is that they only create just one paid campaign for their products or business. As with keywords, it’s always better to have a number of paid campaigns rather than just one. This lets you cover a lot more areas and reach a wider range of consumers. Taking that baseball bat example, you can always make that one campaign for the housewives, but that won’t let you target the baseball players and baseball teams, who will also be buying your baseball bats because they need them for their sport. By creating two campaigns, you get more value for your money and you’re able to convert your buyers better with targeted PPC campaigns.

PPC campaigns are a wonderful way of reaching paying clients and selling your products. To make sure that you get your money’s worth and that you increase your ROI, then you should do the above tips to further strengthen your PPC campaign.

SEO vs. PPC – what’s best for your business?

head to head

There has always been this silent debate about which one is better for businesses, SEO or PPC. SEO or search engine optimization builds up your presence on the internet search engines to help consumers find you, while PPC or pay per click advertising provides sites or businesses with the means to position themselves where the clients appear.

Both will bring in good business when done properly, so if you can only choose one, which one should it be? Here’s a short comparison of the advantages of SEO and PPC, to help you determine which one is the best for your business.

  1. SEO vs PPC: Budget

 

Obviously Pay Per Click is going to cost you, especially if you want to reach a large number of customers and potential buyers. SEO on the other hand, is something that you can do yourself for free (although, since you are using your own time and resources, it’s not really free). Therefore, if you’re tied to a small budget, the more attractive option would be to go with SEO. There’s budget PPC however, and depending on your budget, this can also be available to you.

 

  1. SEO vs PPC: Consumer Trust

 

A lot of internet users (and not just internet users, a large percentage of the buying public, whether online or offline) don’t trust ads and have trained themselves to ignore the ads that they see while they are browsing. What’s even more surprising is that they don’t only ignore these ads, they are also very untrusting of them. And when you compare it to SEO results, which are viewed as very trustworthy by the people of the internet. Everyone holds Google in high regards and believe almost everything that Google says.

 

  1. SEO vs PPC: Consumer Conversion

 

SEO brings a lot of traffic to a site, especially if the campaign is done properly and continuously, but the thing with the traffic that a successful SEO campaign brings when compared with the traffic that a successful PPC brings is that the PPC crowd does more buying than the SEO crowd. And of course, while a large number of visitors to one’s online store is great, what’s even better is a good chunk of visitors that actually buy something from your site.

If you have the budget and you want to make some sales, you are probably going to seesaw between using either PPC or SEO for your business. As mentioned in this article, both SEO and PPC have their own strengths and weaknesses, but they are both pretty good at bringing in the crowd to your little party on the web. In an ideal world, you should actually be using both. Maximizing your budget and getting your money’s worth when it comes to PPC or SEO.

If you can choose only one though, it’s going to have to be the one which works the best with your marketing strategy. Determine what’s important for your business goals and choose accordingly, as both, when executed properly, will increase your ROI.