So what’s the deal with Google’s Panda? Well, for starters, it’s not a real animal. This a software that Google created for quality control. Google has taken major steps towards the Panda and Penguin expansion and some businesses are still not aware about these changes. How is this relevant for you?
The recent update of Google’s Panda is designed to minimize show of low-quality sites. These are the sites that have little to no value to people visiting that site. Despite the set-back for some, Google Panda has prompted sites to publish high-quality contents to get better spots in the search engine. These sites often contains information like research, data-analysis, well-thought reports and the likes.
Since Google Panda is targeting pages that focuses on user-end experience, this meant SERPs will be showing less ‘spammy’ site. Should sites continue to have ‘thin content’ on their sites, a penalty is given them. This is the reason why there was a great wipe-out of content farms, thus the Farmer update. These content farms are full of low-quality, keyword stuffed contents that has little to no real value at all. Publishers just submit contents to these farms to get extra links directed to their website.
How will this affect your business?
Well, Panda is taking content seriously. So if you feel that your business may be losing face value, maybe it’s time to rethink your game plan. It’s time to get authentic content and make it “king”. Here are some steps to help your business to work harmoniously with Panda.
Make a plan
This may be a good time to consider content marketing as part of your plan. You can inject the following specifics: why you create content, your market, what value will it bring to the reader. These are three key questions that you need to answer for this to work.
Set out a process
During this time, you’ll be having lots of distraction that may keep you away from making this work. Creating a process on how to go about your contents will sort out those ‘nuisances’ and get clearer results. It’s easy to get things started but it gets tougher to be consistent at this early stage.
Learn to delegate tasks to help lighten the load. Remember that you’ll be needing a consistent flow of content for your site, so having someone to manage these contents and checking for quality should help maintaining the quality of your site.
Keep it original
Your company is best in the niche you’ve selected. Use these unique knowledge and skills to bring people to your site to learn and be educated. You can ask your customers on certain topics that they’d want put up so that you can grasp the kind of materials you’ll be needing. Website analytics also gives you a more factual data on what your readers are mostly engaged to reading, discussing and want to know further. Freshness and relevance are two things for you to be the authority of this niche.
Since Google owns a large portion of the SERPs market, businesses may become casualties to these updates. Despite the challenges that many businesses may face with these, Google Panda gives businesses an opportunity to get ahead of the competition.