In 2012, Google launched an algorithm change that troubled many businesses. Penguin 1.0 may have wiped out a great number of businesses with doubtful link profiles, bad backlink quality and keyword-rich anchor text. And with its subsequent changes, it may have further increased those numbers. If you’re unaware about the Penguin Algorithm, then it’s time to get educated to keep your site from getting ‘wiped out’ from landing a good ranking in search engines.
Google’s updates has only one goal in mind: to provide better and relevant searches that add value to the readers. If you use the Internet regularly (or occasionally even), you’ll understand why this is important. Webmasters and SEOs developed these skills that lets sub-standard content achieve high rankings in search engines, placing fluff content and spammy content on the top list. It gets frustrating as you go page per page to find that these sites just wasted minutes to hours of your time.
Now you know the intention, how do you start on a good footing with Google’s Penguin?
a.) Quality check
In searching for reliable links, you’ll need to consider auditing site link profiles. There are lot of poor quality sites lying around and add that to your site and you’re in it for a penalty. One method to evaluate a site is to check PageRank of 4 or a Domain Authority of 30. These are good basis in considering a good site for linking.
It’s best to focus on sites that works with the niche topics of your business. Avoid general posts that may have good content but are irrelevant for your business. It’s also best that links grow organically over time. The rate of link acquired or link velocity is one indicator that Google will use to consider whether your site is trustworthy and organic.
b.) Check your site profile
Once you already know what you’re looking for, it’s good to take a more in-depth look with your link profile. This requires you take the list of links pointed to your site and evaluate the content’s quality. This is a time-consuming task but it’s also relevant. If you’re unsure how to go about this phase, it’s best to hire a professional to have things done correctly (and efficiently at that!).
c.) Check Anchor Text
Anchor text distribution is a crucial part of your site. It is used to conduct SEO campaigns where you can create links for a specific phrase. Anchor texts that are heavily-laden with keywords are red flags for Google Penguin. It shows an obvious marketing campaign and more fluff. Many link builders use the same anchor text due to its keyword value to get their sites to top search ranks. Organic ones, however, have a variety of anchor text that holds more credibility.
It’s also best to disregard offending links by asking webmasters to change its anchor text or have Google re-index your profile. Though this may take some persistence and time, it will make for a good investment in the long-run for your site.
d.) Focus on creating excellent links
Now, it’s time to reshape your profile using high-quality links. You can use infographics, guest posts and discussion forums to make this happen. Keep in mind to focus on relevant and varied anchor text.
It’s imperative to be in the know of these things as your business relies on these search engine ranks. Despite its set-backs, this is also an opportunity for you to build your business’ credibility by bringing rich and high-quality content that focuses on true customer satisfaction.