How to Do Keyword Research – The Proper Way

It will all start with the words searched on the box. Keywords is essential to your site’s ranking and leads. But if you’re still new to the world of keyword search, then you landed on the right page.

Keyword research is an important aspect for your site because it produces high return results in the search marketing aspect. With the rigt keywords, you’d be ranking your site top of the list, thus getting more leads and customers to your site. By understanding what your market needs are, you’ll be able to learn the terms and phrases to target using SEO.

Create a list of topics about your business

You’ll need to sit down and think about 5 to 10 topics. List all the topics you feel are relevant for your business and use those topics to create specific keywords later.

Regular bloggers would use the topics that they blog about the most. Example you own a company such as HubSpot, which sells inbound marketing software, you’ll probably want to work on topics like inbound marketing, social media, email marketing, marketing automation and SEO. By knowing what your company is all about, it’ll be easier to identify later your target keyword niches.

Fill in the keywords

After pinpointing your target topics, you can identify the keyword phrases that you think are relevant to rank you in the SERPs or Search Engine Results Pages. Your customers will be using these keywords for them to be able to search your site.

Let’s go back to Hubspot. If you’ll be using ‘marketing automation’, you might be thinking of the following keywords to search online: what is marketing automation, lead nurturing, marketing automation tools. See how it connects?

Keyword search tools

One of those tools you’ll need is the Google Keyword Planner Tool (previously known as the Google Keyword Tool). It shows how many people are using those keywords to search for a specific topic off the Internet. Using this tool, you’ll be able to identify the volume and ‘test’ the traffic to see how much it will convert to leads.

Doing keyword research manually using the planner tool can be cumbersome and take a lot of time. A better alternative is to use software to aid you in your process.

Examples of such software are for instance:

Short and Long-tail keywords

Short keyword phrases contains only one to three words in length. Long-tail keywords are those that contain more than three words in the phrase. Mixing these two types gives you an edge against your competition and will work longer for long-term wins. With shorter keywords, you’ll probably encounter more challenges in ranking it on the top SERPs list. However, longer keywords have lesser competition but will put your ranks on top of the list because its more specific and targeted for the users end.

If you want your site to have a good ranking, you’ll need to focus on the keywords to be used. Consider the right topics that will fit with your business’ profile to get optimum results. You may want to re-evaluate them every few months (once every quarter for starters). As you get more authority in SERPs, you can start adding more keywords on your list and expand to new areas from here.