Search Engine Optimization has become a prevalent term and an important skill to know, especially as far as internet marketing is concerned. The more optimized a website is for search engines, the more natural traffic it will receive, and the more potential the website has for paying customers. But SEO is not important for large companies with websites looking to sell a product. With the internet becoming such an extensive part of every day life, even the humble blogger must learn SEO in order to get their voice heard in toady’s world.
In order to learn SEO, one must first learn about SEO. Search Engine Optimization includes optimizing web content so that is scores well on a search engine’s algorithms. But you must first learn what the algorithms are scoring. What follows are some resources for the complete SEO newbie.
Steps to a Google-friendly site: a must read for anybody who needs to learn the basics of how to rank well in Google.
How Google Search Works: A short article with more detailed information about how Google crawls and indexes the web.
SEO Starter Guide: Written by Google, this PDF goes in depth about the best way to start optimizing for search engines.
You may have noticed something peculiar about the above resources: they’re all published by Google, about Google. That’s because Google owns about 70% of the search engine “market.”
So know that you have some basic knowledge about it, best possible way to learn Search Engine Optimization – or any other skill for that matter – is to just sit down and do it. Start off with a small website, a blog maybe, a place to sit and test to your hearts content. Coding is not ever required to do SEO effectively. In fact, WordPress, the easiest platform to publish a website, incidentally has the easiest SEO tools for the everyman.
If you’ve got a website already and want some quick tips that you can implement immediately, this Buzzfeed “article” has surprisingly good tips for the beginner. If you’re a blogger looking for some quick and dirty tips to implement quickly, too, this problogger article is a good place to start.
Once you’ve started learning a little bit more and have gotten a feel for the whole “SEO thing,” it’s time to take your learning up a notch and start really getting into the nuts and bolts of the industry. Start attending SEO conferences and networking events. These events are invaluable to the beginner. You will be immersed in a sea of knowledge and start rubbing shoulders with people in the same boat as you, and people who’s boats are much further upstream than yours is.
Lastly, consider joining a university-type website, such as DistilledU. SEO is cutting edge, and traditional universities and colleges have yet to add SEO (or any sort of internet skill for that matter) to their core curriculum. These courses offer you a comprehensive, in-depth learning experience for learning both the theoretical and the technical aspects of SEO.