Today’s SEO is changing. Google is evolving, and with it the search algorithms used to index the internet. With the unveiling of Panda, Google completely turned the SEO world upside down. While some saw a significant boost in their Google ranking and traffic, other websites went from 5000 visitors a day to 5. Yet there are still some people trying to sell the SEO tactics of yesteryear – tactics that simply no longer work. Here are some SEO secrets that most Search Engine Optimizers seem not to know.
Firstly, being the first result in Google means a lot. It fact, it means close to 30% more than traffic than the second result in Google.
Anybody that tells you ranking highly in Google does not matter is either lying or is ignorant of today’s modern reality. Google knows that ranking highly on their search engine matters. That’s why the Panda update purged low quality websites from the top of Google’s search results. Websites that were filled with simple filler-content that was written for robots and with paid-for backlinks – websites that offered no real value to Google’s users – suddenly disappeared from the search results, as if they’d never existed in the first place.
Today Google is trying to find and reward websites with the most authoritative, relevant content, websites that provide actual value to users. Google has started this by treating social activity – such as retweets and likes – as the new backlinks. Content that is genuinely valuable will likely be shared by any user to their personal network of friends – a kind of social proof. Social media is becoming a new source of SEO juice – it’s not just for referrals to your site anymore.
Google has also started using a site’s bounce rate – a metric that shows how many people “bounce” from your site after viewing just one web page – as a means to determine how valuable your site is as well. You want to keep your bounce rate as low as possible. This means having a well-designed website that leads to a nice user experience. Easy ways to do this include adding relevant links at the bottom and to the sides of the main content of the page to encourage the user to click on another link.
You should also make sure your website looks good on a mobile platform. More and more people are beginning to use mobile devices more frequently than their desktops or laptops, meaning that having a good desktop design but a bad mobile design could lead to an inflated bounce rate.
Google has also started including the importance of having a core readership that returns consistently to the website. A website with a steady audience is providing value, as far as Google is concerned. Ways to increase this include constantly updating your website with new, fresh, quality content that your audience wants to read.
I hope you take these SEO secrets to heart! Google does not want to rank up websites that are trying to “game” the system. Google wants to provide it’s users with the best, most valuable information on the internet. It’s becoming more apparent that the best way to rank highly in Google it to simply produce great content that people enjoy consuming.