PPC on a Limited Budget – Tips & Tricks

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Having a limited budget is never easy, especially with something as important as your Pay Per Click campaign. But just because you’re low on funds doesn’t mean that you can’t take advantage of the great benefits and ROI that a PPC campaign brings. Here are a couple of tips and tricks that can help you squeeze every ounce of juice from your PPC campaign.

Give some love to the Networks

Everybody loves Google AdWords because it drives a lot of the traffic that the Pay Per Click Industry is experiencing right now. But going with just Google AdWords for your PPC campaign can be very costly, especially if you’re on a tight budget. What you should do is to also prioritize Bing and YSM. While they aren’t as popular at driving PPC traffic, they still drive a decent amount of traffic and you will still get good conversions. And another and more important thing about these networks is that they charge pretty much cheaper rates than AdWords.

Schedule your ads

If you don’t pay attention to the schedule that your ads run, there’s going to be a good chance that they’re showing up when your potential buyers might be sleeping or might be at work. If you have the data and you know when your target audience are more likely to go online and make their purchases, then by all means, make sure that your PPC advertisements meet them online during these hours.

Target those handheld gadgets

Handheld gadgets or handheld devices are currently playing a large role on how your target audience goes online. Depending on the data that you have on hand, you can determine whether a particular set of users are making purchases through their handheld devices or not. If they are then you really should make it a point to advertise on mobile devices as well.

Double check your keywords

When you started your campaign, you might have a set of keywords that you wanted to target. But now, it’s time to determine which of those keywords are converting and which aren’t. it’s time to get rid of the ones that don’t convert and streamline your list of keywords to the ones that actually create sells for your instead of spends.

Utilize strong landing pages

When someone clicks on your ad, don’t always send them to your homepage. Not unless you have a picture of your product in your homepage and a large button there that visitors can click to make the purchase, no.

When someone clicks on your ad, they’re already looking for something and there’s a good chance that they are going to buy that particular product. Don’t blow the sell by directing them to your landing page. Once there, they still have to find their way to the product that they were looking for. Interneters are a wishy-washy lot and they just might forget or ignore the reason why they were there in the first place and move on.

SEO on a limited budget

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Not all of us are backed by a big budget or are working for a large company who can invest in their SEO campaign. Many websites are owned by simple folk like you and yourself. But do not fret; there is a way for you to still do your SEO campaign even with a limited budget. Here’s how:

  1. Make a blog

 

Writing a blog is a very powerful means of conducting an SEO campaign. Search engines love blogs. Blogs also add another level of dynamism to your site. You whole site can be static, in fact, but still get a lot of movement from your blog.

 

One of the biggest hurdles when it comes to making a blog, a good one, is the content. For some people, creating content is extremely hard. But it shouldn’t be. Well, since you have limited SEO budget, hiring a copy writer to provide copy for you is out of the question (although there are sites that offer outsourced copy writing services at a fraction of the cost of hiring an in-house writer and the sites are worth checking out), then what you can do is to rewrite content and curate and aggregate content.

 

There are tons of sources in the internet, don’t be shy about learning from these sources and using the input that they share to your advantage.

 

  1. Write for other blogs

 

Quality inbound links or links that come from authoritative and important sites do a lot of good for your SEO rankings. Normally, you can wait till one of the big, high ranking sites takes notice of your humble site and like you enough to put up a link that points to you.  There’s one rather quick and easy way of getting some nice inbound links from a site in your niche and that is by guest blogging.

 

 

  1. Ask for pro help, strategically

 

Professional SEO help can cost you, but there are ways that you can get professional help without throwing all your money at the SEO expert. Rather than hiring an SEO manager full time, or subscribing to their services and packages, what you can do is to contract with an expert or agency in a very specific or strategic way.

 

One example is to get an SEO audit. Let them go through your site and give you a list of improvements that you should do. That way, you don’t have to pay them for fixing your site’s SEO, but just for the audit. You can then do the changes or improvements yourself.

 

You can also get monthly phone consultations from an SEO expert. This way you get to keep tabs on your SEO standing and also get some valuable insights. Many SEO experts do phone consultations for different individuals and companies. It is much more cost effective for the clients.

 

There are a couple more budget SEO techniques that you can do. The internet is replete with such tips. Just make sure that your source is an authority in SEO and that you keep on doing the changes that you begin. Continually improving on your site is also a good SEO practice.