Must-Have Tools for SEO Professionals

While it’s easy to get distracted by all the shiny, new analytic tech out there on the web, it’s important to remember that tools are just that – tools. Having a tool belt and a van doesn’t make you a general contractor. General contractors need to have extensive knowledge and know-how about building whatever he is hired to build if they plan to stay in business for any length of time. The same is true about SEO. You first need a solid foundation of understanding before you can truly call yourself an SEO professional. You then use your tools to leverage what you already know.

Now, with that sobering tidbit out of the way, here’s a list of 7 of the best SEO tools, recommended BY SEO professionals.

1. Google Analytics


Nobody understands Google better than Google. This free suite of tools can be surprisingly powerful, and is always growing. It easily allows you to track not only data about your own websites, but to see the latest trends and changing whims of the marketplace. A great place to start out as far as tools are concerned

2. Ubersuggest


A free keyword suggestion tool. It’s great for content creation and can be especially useful for bloggers. It can identify the best keywords to use for any given search queries – great if your targeting a very specific niche market.
3. Screaming Frog


Screaming Frog a piece of freemium software – meaning that you can use it in a limited fashion for free. Screaming Forg allows you to spider a website’s content from an SEO perspective. You can also export whatever data you get from into Excel. Useful for both novices and professionals.

4. SEOmoz


SEOmoz includes an entire suite of premium and extremely useful SEO tools. Everything from analyzing competitors to crawling your own website is possible with SEOmoz.

Also, the website has a ton of free resources, such as tutorials and how-to guides. A good place to start for those just getting into SEO.

5. Raven Tools


Another suite of impressive, robust SEO tools, Raven Tools is often lauded for its flexibility in SEO campaigns. In addition to one-word keyword research to link acquisition to even social media monitoring, Raven Tools can also create automated SEO reports – a great time saver for the busy Search Engine Optimizer.

6. WordPress


While not primarily an SEO tool, WordPress has become so ubiquitous in it’s usage that most – if not all of your clients will be using WordPress as their website’s platform. Becoming familiar with Worpress will pay dividends when working for clients. It’s also a platform to build your website(s) on as well, even if they’re just dummy sites used to test your SEO.

7. Yoast SEO


The most easy-to-use SEO software in the world. Well, technically, Yoast is not a piece of SEO software, but rather a free plugin for use on WordPress. If as a blogger you learn nothing else about SEO, at the bare minimum you should be using the Yoast plugin. If as a blogger you are not using wordpress for your blog, well, then you’ve got bigger problems on your hands. Refer to number 6 of this list.

There you have it. 7 of the best SEO tools you could ever use.