There are many methods in using SEO to get leads to your site. One of these is the White Hat technique or the ethical SEO. How is this relevant for your business? How is this different with the other hat techniques?
The relevance of White Hat technique for your business
This is the opposite of Black hat, meaning you’ll be using practices that’s in accordance with Google’s guidelines. The tactics implemented in this technique is focused on improving your site SERP (search engine results page) within the terms of service. High quality content and services, descriptive keyword-rich meta-tags and easy site navigation are some factors that are considered under White Hat SEO.
By not engaging in any White Hat activity, you’re sure to be banned in various search engines – especially Google. As Google is visited by millions every day, being banned in here can spell ‘disaster’ for your business and re-listing your business on Google may take some time. If not, not ever.
Practical tips on working with White Hat SEO
Focus on content. Your content adds value to your site and optimizes your search engine rank. The aim of search engine is to provide users sites that’s most appropriate and contains high-quality content they needed. If you’re the end user, you don’t want to end up in a sales page. Users focuses on rich content to answer their needs and not a marketing plug. Though marketing is relevant for leads, customers would prefer to get value of visiting a website rather than being sold at.
Use structural mark-up and separate content. Structuring your mark-up semantically lets search engines understand your content better. Use proper heading elements in your site to add weight to your content. Separating design elements using CSS to that of content gives a leaner code.With high-quality content, search engines will be able to see it and place it on top of its list. Again, content remains the key ingredient to attaining good standing with Google.
Proper coding. HTML mark-up like heading tags are essential to identify your site in search engines. Create sitemaps links for your pages so search engine bots may be spread on every page.
Proper Titles and MetaData. Proper titles makes up for the description of what the content is about. Using meta-description and meta-data properly can also improve your search engine ranking. If the page title and content are in sync, it is coherent and will add value to the users reading that content.
Keyword search and use. Going for shorter keywords may not be efficient in ranking you on a good spot in search engines. Multi-word phrases or long-tailed ones gives you less competition and it’s easier to target audiences with specific topics in mind. For example, if a user searches for ‘online marketing’, random pages may appear. But if you target ‘SEO online marketing’, users are more likely to go for a specific niche in sync with your business.
Everything that’s in order takes time to build. Though the other techniques may work just as well, but the penalty off Google can hurt your business in the long run. It’s best to learn further on White Hat technique to add more improvements in your marketing structure and ranking.